Recently, I had a generous, 60-plus-minute, one-on-one, wide-ranging conversation with Louise Fili, legendary graphic design pioneer, industry icon, and fellow vintage lettering and trade sign aficionado. I let her know I was going to be in the City and she agreed to meet with me (we had briefly met a few years ago). I visited with her in the Gramercy neighborhood of Manhattan—East 23rd Street and 2nd Avenue to be exact—eighth floor, in her studio, in her conference room, with her undivided attention. Someone pinch me.
I’ve followed Louise’s work for years, know her history, and have read or listened to all of her online process and retrospective interviews, so I certainly wasn’t there to ask her more questions. No agenda here, I just wanted to talk. We immediately found common ground by lamenting over old-school graphic production memories of hand-set metal type, composing sticks, California job cases, letterpresses, chase lockups, and rubber cement and waxers. So great! Then we discussed the mind-blowing creative power of today’s design software, what inspires me, what I use for reference, the Nutmegger Workshop website (she likes the new logo!), how I make dome-shaped signs, copyright infringement, the creative challenges of her LF monogram, my current projects and her current projects. We then drilled down into more personal things including raising a family while trying to build a career, the interests of my wife and kids, jazz and opera singing, and Louise’s need to always live within walking distance from her studio.
As we finished up, Louise gave me a tour of her bright studio space which has a lovely view of the Empire State building, and introduced me to her two young designers, Matt and Andy, who, no doubt, are keenly aware of how lucky they are to be working for her. And, she explained that if she were to knock down a dozen walls behind her studio she would be face to face with her husband, acclaimed design writer Steve Heller, who keeps an office in the adjacent building at the School of Visual Arts New York City (SVA NYC).
Louise is approachable, funny, inspirational, a great listener, incredibly gracious, and her warm smile could melt an iceberg.
Links:
Louise Fili
Louise Fili 30-years
Steven Heller
The Daily Heller PRINT Magazine’s Nutmegger Workshop Q&A
Related journal post